…is realizing there are no silver bullets.
In the tech start-up community we love to celebrate failure, but there’s a difference between celebrating failure and simply learning from our mistakes. It’s pretty much the only place in the world where you can win by losing.
Where Failure is Celebrated
Where Failure is Not Celebrated
Afghanistan, Iraq, Syria,
Sony, Target, Home Depot and JP Morgan Chase
Any sport for the history of time
Any election ever for the history of time
Faulty airbags and ignitions
The stock market
In the bedroom
Hot water heaters
The box office
The more value your product offers to your customers the stronger pricing power you will have in your negotiations with them. The key is to convince prospects that you offer this value before they buy so that you not only get the best price for your product but they buy it in the first place.
Here’s what perhaps maybe you should read this summer from GoodReads 2014 Summer Books